Author: Web Perseverance, Inc.
In the past fifteen years the internet and a social media presence has gone from infancy to the point where a social media presence is necessary for economic survival. The world has changed from one where a simple website could convey your message effectively to the need for a suite of tools including blogging, linked-in, twitter, facebook and increasingly Instagram. The only thing certain going forward is that new social media tools will continue to develop.
With all this growth there is now a problem creating visibility through a simple “on your own” approach to the need for targeted networking. I recently learned of an emerging tool for networking – affinity social network communities. An “affinity social network community” is a social media presence that uses affinity such as college alumni, bar associations, company alumni, etc. to direct those with a particular affinity to network with others with a common bond.
Examples of such affinity social network communities are those set-up to connect Michigan fans, Notre Dame fans and Penn State fans . Each of these communities is designed to promote charitable causes led by coaches and former coaches and student athletes at their respective schools. These are simply examples that can be utilized by other affinity groups in a similar fashion.
As you consider your social media presence, look for such communities in which you may be eligible to participate. Or better yet, find those in your network with such commonality and create your own community!
