Remolding Your Business Based on Consumers’ Needs
Adapting business marketing to fit the current pandemic situation has been on the minds of business owners all over the country. For decades, the businesses that have adapted have been the ones that survived. And by adapting, they’ve found a way to meet the public’s needs.
With many people still curtailing shopping ventures or exclusively shopping online, digital marketing has become a pivotal marketing channel for businesses. If you want to increase your revenue, let digital marketing help you do that.
What Are Some Ways for Adapting Business Marketing?
For one thing, consumers appreciate transparency. By transparency, we mean businesses should provide information about organizational changes they’ve made. All businesses have gone through changes during COVID-19. Examples include the following:
- Days of operation
- Business hours
- Company policies on face coverings
- Social distancing policies
- Arrangements made to allow better social distancing
- Actions being taken to keep areas sanitized
We live in uncertain times. Potential customers and clients value businesses that share information. When people search and find your business on their smart phone, be sure you make your operations information available. This is one way of adapting business marketing for your potential customers or clients.
User-generated content (UGC) is a powerful marketing tool. What is it? As the name suggests, it is information that consumers provide about your products or services. UGC may come in the form of customer reviews or comments about your brand on Facebook or some other social media platform. According to streetfight.com, 90% of customers or clients rely on user-generated content when making purchasing decisions. Reviews, videos and images with customers or clients advocating your product or service speak for themselves. They effectively promote your brand.
Google Review Attributes
To make reviewing a business easier for users, Google has added review attributes. Google asks, “What do you like about this place?” and provides a list of attributes. For example, positive attributes could include: professionalism, quality, responsiveness and value. The attributes also give reviewers ideas about what to say in the review, such as: “The company stays in touch and makes sure I’m happy with the service.” Google review attributes allow businesses to receive structured feedback that can help them improve their promotion.
Talk with Us About Your Marketing Goals
At Get Business Marketing, we’re always looking for ways to help our clients make their businesses more successful. As far as we’re concerned, there’s no better news than hearing our clients are getting a lot of business.