Boosting Your Business
Although many businesses have reopened, we’re still in uncharted territory while we cope and do business during the current pandemic. Now more so than ever before, people are plugged into the digital domain.
As of April 2020, statistics showed there were 4.57 billion Internet users worldwide, which is approximately 59 percent of the world’s population. Online traffic increased by 10.2 percent in June 2020 compared with January and Feb 2020. Online transactions jumped 32.9 percent (Statistics from statistic.com).
Even when shopping locally or finding a business to meet their needs, people search online. The importance of an online presence has never been as pressing as it is today.
Step by Step, Building your Website
As the saying goes, “Rome wasn’t built in a day,” and that holds true for your website. Building websites is a step by step process, and our Get Business Marketing web development and marketing team can help you with building a site.
What are the steps involved?
Let’s keep it simple. No fancy technical jargon. We’ll explain the process to you in easy to follow terms. The following are the bare bones, basic steps involved with building a website:
- Deciding the main purpose of your website [to drive business for your product or service, to create an online presence for developing your brand, to provide information (for example news about your industry or educational info) to offer entertainment, etc.]
- Creating a web design to convey the right image. Read More
Talk with Us About Your Ideal Website
At Get Business Marketing, we make clients our priority and work hard to fulfill their marketing needs. Contact a NY web marketing specialist today.
Supreme Court: federal law protects LGBTQ workers from discrimination
LGBTQ discrimination is now illegal under Title VII. The U. S. Supreme Court issued its opinion in Bostock v. Clayton County today, confirming the law of the land. “An employer who fires an individual for being homosexual or transgender fires that person for traits or actions it would not have questioned in members of a different sex. Sex plays a necessary and undisguisable role in the decision, exactly what Title VII forbids.” For many years, courts debated whether sexual orientation was protected under the sex discrimination rules.
States like New Mexico had resolved this question on their own by specifically outlawing discrimination and harassment based on “sexual orientation” and “gender identity” in state laws like the New Mexico Human Rights Act. While the EEOC had issued guidance in 2015 that sexual orientation discrimination was prohibited under the Civil Rights Act, many federal courts refused to enforce the law that way because there was no guidance from the Supreme Court. The Supreme Court resolved all doubts today when it held that this discrimination is illegal under federal law. Employers must now treat all LGBTQ individuals equally in the workplace or risk federal lawsuits and EEOC enforcement.
Buchanan Law Firm can help you understand your rights and obligations under Title VII and state discrimination laws. Call us for an appointment today (505)900-3559.
What to Expect?
With covid-19 decreasing, reopening NYC and Long Island is a welcome change for many. However, if China serves as an example, perhaps we can learn from their experience of reopening cities in heavily populated areas.
According to Streetsblog USA, when China reopened, the surge in traffic rapidly returned to pre covid-19 levels. Rush hour traffic resulted in congestion, and air quality deteriorated with an increasing number of cars hitting the road.
It is possible that New York City and other highly populated areas will experience similar traffic and pollution consequences.
Covid-19, Reopening NYC and Long Island: What It Means for Traffic
Less driving was a benefit during the pandemic. It brought about cleaner air quality and fewer traffic deaths. Ways to maintain safety while reopening could include:
- Protective equipment for transit workers
- Minimize crowding
- Improved ventilation on buses
- Reduced non-essential travel
- Whenever possible replace vehicles with bikes, scooter and microbial modes of travel
If the economy can get back on its feet through alternative ways of working, it is to our advantage. Less driving saved lives, not only from the coronavirus contagion, but also from traffic accidents.
How Courts Are Reopening
NYC Courts as of June 8, entered into Phase I of the reopening. By June 10, judges were back in assigned courthouses. While court officers and clerks continued to work at courthouses throughout the pandemic, judges and a limited number of staff are just now back working onsite. Some actions will still be conducted virtually to deal with the high volume of legal traffic.
At this point, the entire State of New York court system is engaged in either Phase I or Phase II reopening. Planning is in place to monitor and determine the volume of traffic for each phase of reopening the courts. Wearing masks and social distancing is still required to keep everyone safe from covid-19 risks.
Have You Have Questions about Pursuing a Case During Covid-19?
Many people have questions about how COVID-19 could affect their personal injury case. At Sackstein, Sackstein & Lee, LLP, we continue to help to many clients and are glad to answer your questions.
How to Boost Business with Online Marketing
Reopening a business during COVID-19 presents challenges for small and large businesses alike. Many businesses have lost revenue during this time. Owners want to reopen, and yet fears of the pandemic still linger. Therefore, for many business owners, taking a gradual approach seems like the best idea. While people are working out how to do business face-to-face, many have benefited by boosting their online presence. The trend of relying on digital communication has been increasing for years, but never has it been more important than during these uncertain times.
A Forbes magazine article discussed how businesses would be “more reliant than ever on their digital strategy…in many cases it will be the deciding factor whether they make it through the tough times ahead.”
Live conferences, trade shows, exhibitions and events are still on hold. Meanwhile, business owners who were used to doing business face-to-face have resorted to other alternatives.
Is Your Website Not Getting Traffic?
If your site isn’t getting traffic, our web experts can help. For websites to do well, it takes a combination of factors. You should have an attractive user-friendly website, effective SEO and use online marketing strategies. Fresh online content can help you place well with the search engines and build credibility with potential clients or customers. To engage viewers, you need to target the right audiences. And, your web content should have value and be organically written. It should also address the questions and problems online viewers are concerned about, in addition to offering workable solutions.
What about SEO? That’s where our SEO specialist comes in. You need to know what the latest search trends are. Our professionals can write articles incorporating the most frequently searched keywords to help viewers find your website.
Think about Improving Your Online Presence
For more than the past decade, clients have trusted Web Perseverance with their online marketing needs. We are glad to discuss how we can help you promote your business. Contact a NY Internet marketing specialist today.